Do you need Here at Web Brilliant, we understand that at the core, each firm has one sole purpose--to make money. We know that we can apply our proprietary methods to improve your firm’s business model, and one of the quickest ways to gain a competitive edge is through PPC advertising, which not only adds clients but also takes away clients from competing firms. Armed with Ivy League trained academics and high-powered mathematical tools, we have the knowledge and sophistication necessary to handle any problems that you may encounter.
We will leverage our extensive background in behavioral economics and game theory in order to have exactly the right position in all of the appropriate keywords so that you can maximize the number of leads you can attract from each search query. While many other online advertising firms are using their best estimates in order to make their decisions, Web Brilliant has developed its own game theoretical model for optimization of positioning, and we use such statistical techniques as principal component analysis (PCA), power analysis, and various regression techniques in order to accurately predict the number of clicks and leads by using certain types of ad words. On a keyword by keyword basis, we will be able to bid the optimal amount to be in the optimal position, which will make all of your leads profitable.
Furthermore, we have a strong background in both regression analysis and psychometrics, along with our experience in knowing which common psychological biases influence the decision-making processes of the competition. This knowledge aids us in determining how your competition will act in any given situation. This, in turn, allows Web Brilliant to help you best respond to the actions of other businesses and maximize your profit margins more than our competitors will be able to do.
Most importantly, we have a specialized background in business consulting and thus understand the nuances of running a firm on a day-to-day basis. We separate ourselves from the competition through our in-depth knowledge of the problems you and your business face, and we have a great advantage over other firms due to our expertise in statistical modeling and sampling techniques. Methods like hierarchical linear modeling (HLM) and generalized linear modeling (GLM) are employed by our statisticians, whose background enables them to create complex models for any given situation. We believe our methods, strategies, and knowledge set a new standard for marketing. Our goal is to make you money, whether it’s through optimizing your PPC campaign or another strategy, and we are the firm best equipped to handle all of your business needs.
We understand the importance and necessity of confidentiality, and provide all of our prospective clients with a Non-Disclosure Agreement immediately upon contact. This ensures you that information regarding your business, website, or advertising strategy will not be shared with any third parties, and your consultation with us is completely confidential.
"Web Brilliant can use information about your audience search criteria, public personal information, and geographic location in order to best classify its needs, thus allowing us to optimally direct traffic to the appropriate landing pages for you."